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Built for booking agencies

Business software for booking agencies and their teams

Ready to spend less time on admin and more on deals? Pro-A-Ton brings your invoices, outreach, artists and venues together in one place, with AI that writes in your own tone. Save time, keep control and put your artists and clients first. Welcome to Pro-A-Ton.

  • The basis for a sound booking administration
  • One place for outreach, contracts and invoices
  • Equipped with AI that writes like your agency
  • Built together with working booking agencies
Invoice reminder sent
Outreach drafted in your tone
Festival 2027 planned

Pro-A-Ton supports
ambitious agencies

Our platform gives you a clear view of how your agency is doing. Invoicing and outreach form the core, while planning, roster and travel connect the rest of your day to day work. On top of that we apply the latest AI technology so your team and your clients get even better support, in your own tone of voice.

Built inside a booking agency

Pro-A-Ton is made by people who book shows themselves. Every screen follows the way an agency really works, from the first email to a signed contract and a paid invoice. We keep improving it together with the agencies that use it every day.

  • Practice: built from the daily reality of booking, so nothing gets in your way.
  • AI: drafts, follow ups and summaries that read like your agency wrote them.
  • Connected: Microsoft 365, your booking administration, Ticketmaster, Songkick, Bandsintown and Viberate work together out of the box.

For agencies and their teams

Invoices and reminders

All your invoices synced straight from your booking administration. See what is open, overdue or partially paid, with the client, contract status and reminder history next to each one.

Reminders in your own tone, with the right attachments and the right amount per invoice, sent one by one or in bulk.

Outreach and Venue Scout

Follow every venue from the first email to a signed deal, with a season planning per festival or club and a full timeline per venue.

Type in a reference artist and Venue Scout finds venues that book similar acts, with live data from Songkick, Ticketmaster and Bandsintown.

Artists, planning and travel

Your whole roster in one place, with availability, travel and advancing per show, synced with Microsoft 365. Artists follow their own shows and documents in the artist app.

Bookings from a client email are created for you: the assistant reads the mail, recognises the contact and fills in the deal.

Finance assistant

Ask questions across all your invoices at once, spot overdue patterns and act on your whole invoice list from one screen.

AI agents for reminders, email and bookings take the repetitive work off your plate, while you keep the final say.

Also in the platform: venue map, email agent, contract and invoice templates, staff activity and a portal for your artists.

Read how Pro-A-Ton came about

These agencies rely on
the software of Pro-A-Ton

Anna Agency Peoples Agency Love Live Agency
Integrations
Microsoft 365
Ticketmaster
Songkick
Bandsintown
Viberate
Claude
Omnius Intelligence